Many businesses these days are well aware of Google Adwords, LinkedIn advertising, Facebook marketing and so on but have you ever heard of using YouTube Advertising for your business? If not, let’s know this in detail here. At first, YouTube ads may sound to be like branding play but it is actually much more than that. With YouTube advertising, you can drive conversions without much hassle.
So, let’s dig in to know the reasons behind using YouTube advertising for your business:
Expand your customer base
Video marketing is growing at a rapid speed with more than 4 billion videos viewed on a regular basis. So, when you use YouTube ads for your business, you can definitely reach out to your audience by creating attractive videos as well as by advertising on other’s videos.
Also, YouTube is the second biggest search engine and 3rd top highly visited site all across the globe, after Google and Facebook. Every minute 100 hours of video are uploaded on the site and 1 billion people visit it monthly. Such a platform has become a guaranteed place to find people who may like your products and services and turn out into potential customers.
One of the greatest things about YouTube videos is the way you can embed them easily at different places and that too with ease. You can enjoy embedding videos in blogs and on social media platforms. It is indeed an easy way to share valuable content with the audience without investing in expensive advertising or marketing campaigns.
Growing audiences worldwide
This is in fact one of the most useful thing about YouTube advertising for businesses. Creating useful videos opens up the door to potential and new customers. Through YouTube ads, you can easily reach out to a bigger audience even without a big budget or even by knowing a single language.
For instance, if you are an English speaker, you get the benefit as it is somehow tough to capture large audiences in case you cannot produce high quality content. Apart from this, as you include the closed captions on videos, you can reach more audience as you cater to people with varying needs. It is further important to include various call-to-actions in the videos with proper annotations and link them to email auto responders, website content, products and services etc.
Customers will buy from you & promote you
YouTube videos that have a personal touch to it help in increasing the rate of conversion to a great extent. It has been noticed that people buy from the companies whom they trust which can be built when you relate with them on an emotional level.
Research shows that for companies and professional services, if you drive the traffic to a landing page with video on it like of a person of the company speaking out something about a product or service, it will surely increase the number of leads and sales.
Send more targeted leads to your site
YouTube ads are so supportive that they help to send targeted traffic to your site and allow you to easily set up some clickable video annotations on the videos which when clicked send traffic to your site’s pages. This is indeed very useful and allows you to bring targeted, trusted and qualified leads towards your business.
So, these were just a few top reasons of using YouTube advertising for your business. As you learn more about YouTube advertising and marketing, you will see that you increase your sales innumerably.